It is a vehicle that can take you on the journey; it is also a mobile home from which you can enjoy the scenery with safety and comfort. A rapidly growing middle-class has contributed to making China a key market for recreational vehicle (RV) makers.
1. At home on the road with RVs
RVs, Chinese call them "house cars", first came to China in around 2001, but development has been slow due to a lack of camping culture, high costs, legal issues and insufficient infrastructure. But now, buying an RV is no longer a crazy dream. More and more Chinese roam the country with RVs as they please.
2. Building a market and going global
China's RV culture is still in a fledgling period, but it is such a big market that no vehicle-makers can ignore it. Some industry practitioners are already working to catch up with the rising demand in RVs.
3. Cultivating China’s own RV culture
Owning a RV is still a luxury dream for most people here in China. But one thing is for sure, that efforts to cultivate the market are paying off.