The Swiss town of Davos - permanent population around 11,000 - is at first glance a somewhat unlikely host for the largest gathering of power brokers in the world.
Yet in mid-January, the alpine town with just two main streets - both of which are one-way - is flooded with over 2,000 representatives from the highest echelons of the media, politics and business as global leaders jet in to attend the annual World Economic Forum (WEF).
But the invitation-only WEF is far from the only show in town. Davos now welcomes 2.3 million tourists from around the globe every year, with one third of them choosing the resort as their ski base during the peak season. And the highest town in the Alps has a long-established reputation as a destination for those seeking a little recuperation in the mountain air.
What’s so amazing about the small town? How has it developed into a sumptuous resort, offering everything tourists and businesspeople alike need to have a cool time? Let’s take a look↓↓↓
How has the arrival of the WEF led to faster development for the small town? ↓↓↓
This is the key to success that forms the Davos of today.
Conferences like the WEF promote a high-end image of Davos - if its good enough for world leaders, its good enough for tourists and businesses. Big-spending clients have been attracted to the resort town, and the local infrastructure has been improved dramatically to meet their requirements. This in turn has reinforced the reputation of the alpine resort as a top-end destination for health and sports tourists.
With its unique mix of natural beauty, prestige, top-class facilities and sporting excellence, the popularity of Davos as a tourist and corporate destination is set to grow and grow.