Twitter is partnering with Bloomberg Media for a round-the-clock streaming television news service on the social networking platform, the Wall Street Journal (WSJ) reported on Sunday.
The channel will be “focused on the important news for an intelligent audience around the globe” and will be “broader in focus than our existing network,” said Bloomberg Media CEO, Justin Smith.
A 3D-printed Twitter logo. /CFP Photo
Besides Bloomberg’s existing television operation, live news from its worldwide bureaus will be made up for this channel. Qualified videos posted on Twitter will also be put on this new channel.
The channel is yet to be named and is expected to begin operations this fall, according to WSJ.
Twitter's user growth has stalled in the past few quarters. The company has been trying to convince advertisers that it will strengthen its user base.
As part of its efforts, it has updated its product offerings including live video broadcasts from its app and launched new features to attract users.
Twitter CEO Jack Dorsey said in an internal memo last October that one of the company's missions was defined as being the "people's news network".
Twitter made a push into news and sports on mobile devices last year and this foray could spike the interest of a media company as an acquirer, analysts have said.
(Source: Reuters, Wall Street Journal)
