China is one of the world’s biggest wine consumers. The market is growing on increasing spending power among the middle class and a change in how wine is consumed, from a status symbol to a product to be enjoyed.
Wine consumption is becoming more and more popular in China. /CGTN Photo
China is not a typical wine producer, but changes are taking place. More and more people are accustomed to a glass of wine for health benefits. In fact, some domestic brands are really catching up in flavor, quality and consumer base.
Wine industry in China is booming and some domestic wine brands are catching up. /CGTN Video
Cheers is a Swiss company that sells imported wines in China. The company’s CEO, Claudia Masüger, says Cheers is open to everyone to relax, to have a glass of wine and to be cheered up.
Drinking wine has become an important part of modern life-style in China. /CGTN Video
Drinking habits are also changing in China. Young urbanites born after 1980 are no long fans of spirits, but instead are more used to wine.
Drinking habits are changing. /CGTN Video
