Chinese movie market experienced disappointing box office growth in 2016, and had negatively affected the sales numbers. Yet, the movie market performed well in 2017, everyone's looking forward to see whether it can keep up the momentum in 2018. Our reporter Yu Wen talked to both market watchers and consumers to find out what they think.
China's movie box office revenue rose 13.5 percent in 2017 to over 55.9 billion yuan, more than tripling the 2016 growth rate, with domestic films claiming 53.8 percent of the market. That's according to figures released this week by the State Administration of Press, Publication, Radio, Film and Television. Domestic action movie Wolf Warrior 2 was top on China's movie box office revenue list and became the country's highest-grossing film ever, raking in 5.68 billion yuan in ticket sales.
CUSTOMERS "Wolf Warrior 2 was my favorite. It was awesome; even my little son loved it."
Wolf Warrior 2 must be the most popular Chinese movie last year. As for foreign movies, Hollywood blockbusters were still very dominant, such as Marvel's The Avengers. Also Coco, the animation movie was very nice.
This is also echoed by market watchers.
WANG CE, CEO SHANGHAI FIRSTAKE CONSULTING "The reason why 2017 saw such drastic growth from the previous year was mainly thanks to Wolf Warrior 2, which contributed 5.3 billion yuan to the overall revenue. Apart from Wolf Warrior 2, there wasn't much difference between the growth rate in 2017 and that of 2016. That's why we can pretty much attribute the revival of the movie market to Wolf Warrior 2."
Of course, one film no matter how popular can't represent all of China's movie market. Wang Meizhi, deputy general manager of cinema chain UME, told us that according to their figures, action films, science fiction films, art films, animation films and comics were all included in their 2017 best sellers.
WANG MEIZHI, DEPUTY GENERAL MANAGER UME There are lots of different kinds of movie for different consumers -- foreign movies, domestic movies and also some art films. We can say that audience tastes are improving and their interests are becoming more diversified.
Ms Wang told us Twenty Two, a Chinese documentary about the surviving comfort women of World War 2, set a good example of how important the movie itself could be. It was the first Chinese documentary to make more than 100 million yuan at the box office.
WANG CE, CEO SHANGHAI FIRSTAKE CONSULTING "According to our data calculations, even if a movie gets good publicity that can only deliver the first three days of revenue. Then after three days, it starts to be all about the movie itself. I wouldn't say people are now paying greater attention to the films themselves, but at least they are starting to do so."
China now is the second-largest movie market internationally after the US, though it already has the most total movie screens after years of rapid expansion in theatre networks. According to the State Administration, China added more than 9,000 screens last year to hit a high of more than 50,000, compared to just over 40,000 screens in the US.