China’s ban on US beef imports has finally been lifted, 13 years after a Mad Cow disease outbreak that halted shipments.

The lifting of the ban is part of a deal that will also allow Chinese firms to put cooked chicken products on American shelves. US ranchers – ever in search of new markets to conquer – are about to connect with China’s growing middle class.

"Our growth opportunities in terms of our being able to grow our herds and pass our ranches down to our kids all depends on our ability to grow the demand for our product outside these borders," said Kevin Ochsner, a rancher from Colorado.

The US Meat Export Federation believes although US shipments may see a slow start, the market will show long-term promise. Ken Frazier, CEO of National Cattlemen's Beef Association, expects high-end restaurants to feature the beef first. He says the immediate challenge will be setting up export channels into China and providing a consistent product at a competitive price.

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China, US finalize deal lifting ban on US beef imports imposed after mad cow scare