A young Nigerian is making brisk business out of a local delicacy. Fried yam is known as Dundu in south-western Nigeria. The snack is sold on almost every street corner in cities across the country. But Bayo Adedeji has REINVENTED the fast food as a money-SPINNER and job PROVIDER. CGTN's Deji Badmus has his story.

This is the image that comes to mind when you think of fried yam in Nigeria. But entrepreneur Bayo Adedeji sells his Dundu in a completely different way. He saw a business opportunity in one of Nigeria's most abundant staple foods. Adedeji launched DunDu Nation on a Lagos street corner in 2016.

BAYO ADEDEJI FOUNDER, DUNDU NATION "We have taken street vending to a new level where we make it more modernised, made it clean. You can look at my staff behind, they are well dressed, they are properly trained. They wash their hands before they touch the food. But basically we are able to keep street pricing for more hygienic food. And we deliver."

Dundu Nation sells fried yams, sweet potatoes, and plantains. And it delivers to your doorstep.

BAYO ADEDEJI FOUNDER, DUNDU NATION "Our bikes are going to show up here now. Our customer service team is taking orders right now. That's what all our locations do and that's how we drive the business."

After starting out with just one container, DunDu Nation now operates 25 stalls across Nigeria -- employing more than 150 people.

BAYO ADEDEJI FOUNDER, DUNDU NATION "When you think about our expansion plan and how we are growing, we are about to open in the U.S. in Seattle, we are about to open in London, we are about to open in Ivory Coast, we are about to open in Ghana, selling fried yam. That's amazing. And we are just about to go to do a round of funding. We are totally bootstrap. We are a new business and we are doing the right things for us, which is amazing because we are exporting Nigeria."

Adedeji says the secret to the exponential growth of his business is franchising. One of them is this outlet in Surulere, Lagos.

NAOMI SIDAHOME FRANCHISEE, DUNDU NATION "I found out about DunDu Nation on Instagram through a sponsored advert Bayo posted in 2017. So he arranged a meeting for future franchisees to meet. So my mum and I went for the meeting. We listened to the proposition and the budget and all that and we thought it's a good idea and we decided to venture into it."

BAYO ADEDEJI FOUNDER, DUNDU NATION "The franchise model helps to get capital from multiple individuals that are interested in doing business with us and helps us scale the business. We have to then become creative to grow our business. We have taken the fried yam concept and replicated it. We will continue to open more branches under one, which is amazing for us."

Adedeji has an ambitious plan to sell 50,000 packs of Dundu a day - and is cultivating a yam plantation to help him reach this goal.

BAYO ADEDEJI FOUNDER, DUNDU NATION "You can see we drive traffic. People love our food. Everybody can afford our meal."

And this rate, DunDu Nation is well on its way to becoming the McDonald's of Nigeria.

Deji Badmus,CGTN, Lagos, Nigeria.