Toucheng, a village in eastern China’s Fujian Province, has found an engine to lift itself out of poverty with a local specialty – taro, which is a starchy cousin of the potato and becoming popular as an ingredient in dessert and a choice on health diet.
Local farmers have seen obvious market needs growth, not only from the Chinese mainland but also from Hong Kong.
Assistance also came with the surging need. A group of agriculture experts stepped in to help Toucheng villagers with crop-growing technologies and marketing of their products.
"For years we had to sell these ourselves," recalls taro farmer Wang Qihui. "Now we have help."
"Toucheng Village is one of our partners for taro growing," said Cai Fuqiang, Vice President of Fuding Jia Bo Wen Agricultural Science and Technology Company, noting the company also help local farmers get financing.