Exploring Indonesian Chocolate: Booming middle class increases demand for local chocolates
Indonesia is already the world's third largest producer of cocoa beans, but many are still unfamiliar with the taste of its chocolates. Local chocolate makers and restaurateurs are now bringing those flavors onto the global stage by introducing the concept of bean-to-bar chocolates. The market is expected to increase by 40 percent to 1.5 billion US Dollars by 2019. CGTN's Silkina Ahluwalia stepped inside a chocolate factory in Jakarta.
Tissa Aunilla's love affair with chocolate began five years ago. On a trip to Switzerland, she got her first taste of 100 percent pure Indonesian chocolate. That experience inspired her to create her own chocolate enterprise in her hometown of Jakarta. Today, she is the woman behind this bean to bar company. Pipiltin Cocoa specializes in single origin chocolates, harvesting cocoa beans in one region and using only those beans to create a decadent bar of chocolate.
TISSA AUNILLA INDONESIAN CHOCOLATIER "Every region has different taste, different flavor notes so for example chocolates in Bali had fruity notes and caramel. Chocolates in Aceh has hints of tobacco and nutty and Flores has clove flavors, very distinctive flavors."
Indonesian chocolates are beginning to capture the hearts of local consumers. The rise of the country's middle-class is driving the growth of its cocoa industry.
SILKINA AHLUWALIA JAKARTA, INDONESIA "Indonesia is the world's third largest producer of cocoa and yet the country still relies on imports. But this year, the Indonesian government came up with a national plan to attract millennials to take up cocoa farming."
The programme will help to boost supply and push cocoa output to 600,000 tonnes by 2024. That figure would be enough to meet the rising demand locally and internationally.
TISSA AUNILLA INDONESIAN CHOCOLATIER "The market in Indonesia is growing. It's still quite a segmented market because it's not in our culture to eat chocolates, so it's quite hard to introduce and to build awareness but we are getting there. Competition helps because competition means they help opening the markets so the penetration would be easier for us."
The global chocolate market is worth nearly 99 billion US Dollars and Indonesia is in the middle of a chocolate revolution.
Companies like Tissa's are already providing chocolate lovers with endless options of luxurious and handmade creations igniting the love of Indonesian chocolates, one bar at a time.