Who is/are Taylor Swift targeting at in new single?

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It was holiday for Taylor Swift fans: She released on Friday a new single "Look What You Made Me Do" after three years of pause.

The song, which uses an interpolation from Right Said Fred’s 1991 hit “I’m Too Sexy,” soon became No.1 on various streaming platforms but also aroused wide speculation with the hidden messages in its lyrics.

Singer-songwriter Taylor Swift performs her only full concert of 2016 during the Formula 1 United States Grand Prix at Circuit of The Americas on October 22, 2016, in Austin, Texas. /AFP Photo

The track, featuring elements of pop, dance and house, includes sharp lyrics like: “Honey, I rose up from the dead I do it all the time/I got a list of names and yours is in red, underlined I check it once/Then I check it twice.”

Some felt the song was a diss toward Kanye West, whom Swift has had issues with in the past. Last year their feud hit a new height when West’s wife, Kim Kardashian, released audio recordings that she said proved Swift gave West the go ahead for a Swift reference in the song “Famous.”

The song also includes a voice message of Swift saying, “I’m sorry, but the old Taylor can’t come to the phone right now. Why? Oh, ’cause she’s dead,” which could be a reference to the audio Kardashian leaked.

Others felt the opening lines of “Look What You Made Me Do” – “I don’t like your little games/Don’t like your tilted stage” – was a reference to West’s recent tour, which featured a floating stage.

This cover image released by Big Machine shows art for her upcoming album, “reputation,” expected November 10. /Big Machine via AP

The anticipation of “Look What You Made Me Do” helped Swift trend heavily on social media. The song is the first single from her sixth album, “reputation,” to be released November 10.

Swift wiped her social media pages clean last week and caused a frenzy online with video snippets of slithery snake parts.

The video will premiere Sunday night on the MTV Video Music Awards. A 13-second sneak peek of the music video to “Look What You Made Me Do” was unveiled on “Good Morning America” on Friday, showing glimpses of Swift biting into a diamond necklace, channeling Hollywood glamour while on a swing, and wearing an all-black ensemble while standing in front of her dancers.

Other than a duet with Zayn Malik for the erotic thriller "Fifty Shades Darker," the song marks Swift's first new music since her 2014 album "1989" – one of the top-selling works of the past decade.

The latest track goes beyond the bubble-gum melodies of "1989" to reach into house music, with Swift sounding like a club DJ as she repeatedly states sternly over the beat, "Oo, look what you made me do."

Swift's "reputation" could become the singer's fourth album to sell more than one million albums in its debut week, following "1989," 2012's "Red" and 2010's "Speak Now."

Source(s): AP ,AFP ,Reuters