Shanghai wants to integrate the culture and creative industries, and student DESIGNERS are receiving more opportunities to have their ideas made public. Three high school student organizations have put up an art EXHIBITION, titled "Serendipity" inside a bookstore. Song Wenjing has the story.

Shu Kanghui is a grade 9 student. He is one of the organizers of the art exhibition inside downtown Zhongshuge Bookstore, featuring both fashion sketches and photographs. The photos, all taken by high school students, show the changes and development of Shanghai from their perspective.

SHU KANGHUI STUDENT "What's special about this exhibition is that our designs are being shown inside a downtown bookstore. Last year, some of our student designers held an exhibition at Shanghai Center. Some of the drafts have already been turned into clothes and received good comments from customers."

The curator says the goal is to create a highly interactive, participatory and creative atmosphere that brings visitors closer to the designs.

WINSTON LIM CURATOR "We want people to take pictures of them, put them on social media, and get even more recognition, because recognition is the energy that is going to let these students do a lot more. I wouldn't want to commercialize that too much right now, but we want people to do it purely out of inspiration, out of doing what they really like and really enjoy.

Meanwhile, an exhibition showcasing more than 3,000 cultural and creative products by university students has kicked off at Shanghai Fashion Center in Yangpu District. Local college students can have their creative artwork marketed following the establishment of a city federation for the cultural creative industry. The federation already has 43 members -- 20 universities and 23 cultural creative associations, parks and bases -- and it's expected to expand in the future.