19:55, 13-Jun-2018
Shanghai TV Festival: Who's behind the massive movie poster?
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Years ago, finding out about a new movie was an experience of its own. One would stumble upon a movie poster -- and be taken aback by the piece of art, often carefully drawn out by hand. Also at the ongoing Shanghai TV festival, organizers are taking those attending back in time, as a massive hand-drawn poster has been put on display.
This is Li Shude, the master behind the huge hand-drawn movie poster. His latest masterpiece will be unveiled Saturday night in Shanghai, where the 2018 Shanghai TV Festival is underway.
LI SHUDE PAINTER "The movie poster I'm working on is the movie 'Mission: Impossible 3'. It's 24-square meters and I still need a few days to finish it."
Li worked for a cinema in Shanghai. Over the past 30 years, he drew hundreds of movie posters using pens and brushes.
LI SHUDE PAINTER "In the past, most of the posters were drawn by painters, this was the only way cinemas promote their movies. They posted the posters on walls in streets in Shanghai, and even today, you can see them on some old walls in the city."
In Li's era, movie posters were the only way for moviegoers to get to know a new movie. Li said the box office can benefit a lot from a good movie poster.
Li also said even new techniques have been used to make movie posters today, hand-drawn movie posters should be remembered because they're a part of China's film industry.