LIU PINGJUN, FMR. DEPUTY DIRECTOR GENERAL GENERAL ADMIN. OF QUALITY SUPERVISION, INSPECTION AND QUARANTINE "Whether a country can benefit from the globalization trend depends on its degree and forms of participation in the global value chain system, in which a few developed countries take the high position for a long period, and developing and undeveloped countries take the lower position. The value of the brands played an important role in causing such difference."