Ham for the World: Shuanghui goes from meat processing to big branding

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01:26

China's Reform and Opening-up has brought great opportunities to many domestic companies. One of them is a meat processing company in Henan province. After decades, it has brought its products to the world.

Shuanghui ham goes with instant noodles, pickles, and all kinds of snacks that Chinese have been eating since the 1990s. And it's found a place on the world stage. Ham is the most famous of Shuanghui's products, but there may be many others in your refrigerator.

MA XIANGJIE, DIRECTOR OF DEVELOPMENT SHUANGHUI GROUP "From rough to fine processing, we can turn a pig into over 200 products, to satisfy a variety of customer demands. We are also the first company to introduce packaged fresh and frozen meat across the country."

In 2013, Shuanghui acquired the largest pork food company in the US, Smithfield. By 2014, it became a listed company. And the world's largest pork processing multinational company today keeps innovating.

MA XIANGJIE, DEVELOPMENT DIRECTOR SHUANGHUI GROUP "We brought in the western products and transformed our own. Though we have carried over a thousand different kinds of products, new items make up 10 percent of our line each year."

Ma says Shuanghui will keep up with advanced technology and international efforts to make sure its products find a place in family fridges worldwide.