The summer season in the US is HEATING up with some hard beats and smooth moves. Dance lovers are flocking to Washington to get low at the DC Zouk Festival, but it seems like the biggest winners of it all are the small, local businesses which saw an opportunity.

Hundreds of dance enthusiasts from around the world flock to Washington, D.C. every year to attend one of the most popular Latin dance events, the DC Zouk Festival.

This event is part of the growing social dance scene - a rapidly increasing entertainment sector, as some consumers are turning their backs to nightclubs and bars for ballrooms. According to Nielsen TDLinx research, between 2015-2005, over ten thousand bars in the U.S. have shut down. Over the same period in the UK, that number has plunged by 45 percent and by thirty-eight percent in the Netherlands according to the Economist.

NANUKA DANELIA WASHINGTON "Dance festivals like this are held in cities around the world from DC to Prague from Rio de Janeiro to Shanghai. Attendees spend hundreds of dollars on tickets, hotel stay and travel. Their days are filled with workshops led by international instructors. Evenings are for watching professional performances - before the floor opens up to all."

JAVIER CONCHA FESTIVAL ATTENDEE "The next festival I think, I'll be in Europe actually, it's in October, it's in the Netherlands, it's called the Dutch Zouk festival. It's one of the biggest congresses in the world."

CASI COLLINS FESTIVAL ATTENDEE "We are gonna do San Francisco, San Diego and then Denver Zouk festival."

Call it a dance tourism, a trend many hotels are getting behind.

JEFF CONRADE DIRECTOR OF ROOMS, HYATT REGENCY WASHINGTON "What this does is, it allows us to have people with different interests for arts and culture, it has the exposure from the international perspective too."

Some attendees get more out of these festivals than impressive dance skills - The entrepreneurial bug to start their own.

SAMI SELO AHMED FOUNDER, DC ZOUK FESTIVAL "I had just started dancing, and I saw that there was a need for Brazilian Zouk, a lot of people were enjoying the dance itself and I felt like other major cities at the time had a festival, I felt like the nation's capital needed one as well."

With the new dance festival in town, comes new opportunities for small businesses.

SAMI SELO AHMED FOUNDER, DC ZOUK FESTIVAL "For restaurants, I like to go to places where somebody's grandmother owns it, the food that is being catered here this weekend, we've had different places, a lot of them with veterans. I just think it's a good idea to give back to people in the community."

NANUKA DANELIA WASHINGTON "The message these events send is simple: Anyone, anywhere can dance - for a price. But for those who walk away confident of moves once considered impossible - it's a worthy investment indeed. Nanuka Danelia CGTN Washington."