China Auto Manufacturing: 15 years since BMW localized
Updated 14:00, 17-Sep-2018
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2018 marks 15 years since German luxury carmaker BMW began localizing its manufacturing in China - establishing its Chinese joint-venture BMW-Brilliance. Today, the auto-maker's plants in the northeastern city of Shenyang are the largest globally. But there are uncertainties over international tensions, as well as China's own reform journey. Reporter Xu Xinchen sat down with the President and CEO of BMW-Brilliance, Dr. Johann Wieland, and discussed what lies ahead for the German carmaker's operations in China.
XU XINCHEN CGTN REPORTER "It's been fifteen years since BMW established its Chinese joint-venture BMW-Brilliance. Now more and more BMW cars are being built in China. So what made it possible for BMW to localize these operations?"
DR. JOHANN WIELAND, PRESIDENT AND CEO BMW-BRILLIANCE AUTOMOTIVE "Well, first of all, of course here is the development of the market, because the market demand is the bases for being successful here in BMW-Brilliance. Now you know 15 years is quite a long time and one of the most impressive thing here in China is speed. Well you know what happens in 15 years in China, is not happening in somewhere else in the world and of course all the partners, suppliers and also very talented and very engaged work forces."
XU XINCHEN CGTN REPORTER "And also China is pushing its green energy drive. What's BMW-Brilliance planing in that regard?"
DR. JOHANN WIELAND, PRESIDENT AND CEO BMW-BRILLIANCE AUTOMOTIVE "We think it is the right way forward, because Chinese government encourages to new technology, to battery- electric equal. This is the technology we can offer, because it is not about BMW, it is also about our partners."
XU XINCHEN CGTN REPORTER "I believe BMW-Brilliance is like designing, researching and building new electrical models here in China, and these models may also be brought into other markets?"
DR. JOHANN WIELAND, PRESIDENT AND CEO BMW-BRILLIANCE AUTOMOTIVE "Well, to be honest, it is too early to tell. First of all, we have a lot of confidence in the Chinese government to find a solution with Washington. Because in the end, I think we need win-win situations and of course, we do have some new ideas, but this is too early to tell."