Samsung installs its largest-to-date cinema LED screen in Seoul

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South Korean tech giant Samsung Electronics has recently installed its largest-to-date high-resolution LED screen in a cinema, boasting the world's first commercial cinema LED screen.

Samsung Cinema LED Screen. /news.samsung.com

The screen, unveiled at Lotte Cinema World Tower in Seoul, is 10.3 meters (33.8 feet, or 406 inches) wide, featuring full 4K resolution (4,096 x 2,160) and a peak brightness level of 146 footlambert, a unit measuring light intensity.

Samsung said in a press release that the brightness level is 10 times greater than that offered by standard cinema projectors, adding that the screen offers a "distortion-free" presentation showcasing "the brightest colors, deepest blacks and most pristine whites at a nearly infinite contrast ratio."

Samsung Cinema LED Screen. /news.samsung.com

To complement its visuality, the screen is paired with a sound system developed through the collaboration of Samsung Audio Lab and JBL by Harman, an audio equipment producer, which according to Samsung, can provides "an unparalleled sight and sound experience the way the content creators intended."

"Through sharper and more realistic colors, complementary audio and an elevated presentation, our cinema LED Screen makes viewers feel as if they are part of the picture," said H.S. Kim, president of the visual display business at Samsung Electronics.

Samsung claims that the new product maintains its advanced presentation capabilities in a range of dark and ambient lighting conditions, making it an "ideal" choice for corporate events, concerts, sports viewing as well as game competitions.

Samsung Cinema LED Screen. /news.samsung.com

The screen was debuted in March during the CinemaCon 2017 conference in Las Vegas, US. The CinemaCon, held annually in Las Vegas since 2011, has become the largest and most important gathering for the worldwide motion picture theater industry, according to its website.

Samsung Electronics, arguably the most renowned South Korean company, is currently in a tumultuous situation as its alleged involvement in former president Park Geun-hye's corruption and influence-peddling scandals saw the arrest of the company's vice president, Lee Jae-yong, in February.

(Source: Xinhua)

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