Disney raises prices of some US theme park tickets

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Walt Disney Co. said on Sunday it was changing the admission price for its US theme parks, raising the cost of some single-day tickets by almost 9 percent.

Disney, which has a three-tier structure that charges visitors more during peak periods to help spread out crowds, said peak one-day tickets for a single theme park at the Disneyland Resort in Anaheim, California, would see the biggest increase, rising to 135 US dollars from 124 US dollars.

Value and regular one-day tickets are now 97 US dollars and 117 US dollars, respectively, compared to 97 US dollars and 110 US dollars last year.

Fireworks fill the sky and doves are released during the finale at Disneyland's 50th anniversary celebration ceremony at the Disneyland theme park. /Reuters Photo‍

One-day prices to the Magic Kingdom at Walt Disney World in Orlando, Florida rose 2 percent to 4 percent, with tickets there now ranging between 109 US dollars and 129 US dollars.

The company also said it plans to make changes to its annual pass program at Disneyland as well make its multiple-day tickets to Walt Disney World date-specific in order to help manage crowds, particularly as it prepares to open a new Star Wars attraction at both parks next year.

Theme parks are Disney’s second-largest division, bringing in 18.4 billion US dollars in revenue and 3.8 billion US dollars in operating income for the fiscal year that ended in September, according to company earnings reports.

Source(s): Reuters