Microsoft is set to launch an update of Windows 10, its flagship operating system, in October, executives announced on Friday.
With the upgrade, the latest generation of Windows 10 hardware gadgets and software can tap into augmented and virtual reality technologies, they said.
The software upgrade, its fourth update, will be offered from October 17 to existing customers of Windows 10 running on more than 500 million devices, the company said.
AR/VR goggles /Microsoft Photo
AR/VR goggles /Microsoft Photo
Microsoft also announced plans by computer and virtual-reality headset makers to introduce new hardware for businesses, consumers and video gamers to take advantage of so-called “mixed reality” features in the October software release.
“We’re enabling you to immerse yourself in a new reality - mixed reality,” Terry Myerson, Microsoft’s executive vice president in charge of Windows, said in a speech at the IFA consumer electronics fair in Berlin.
Mixed reality is the term Microsoft uses to describe software that covers both augmented and virtual reality.
View 3D creates an artificial chinchilla (R) /Microsoft Photo
View 3D creates an artificial chinchilla (R) /Microsoft Photo
Augmented reality overlays text, sounds, graphics and video on real-world images that users actually see in front of them, while virtual reality creates entirely computer-generated worlds.
The multimedia content can be viewed on computers, TV displays, smartphones, tablets or, in the case of virtual reality, on dedicated goggles. Microsoft plans to target these features first at advanced video game players using VR headsets, with business applications to follow, officials said.
Microsoft’s push comes as the US tech giants -- Microsoft, Google, Amazon, Apple and Facebook, along with Baidu -- increasingly battle to make augmented reality, together with artificial intelligence and cloud-based services, into the next computer platform.