Beijing Art Toy Show: 'Back to Play' event not just for kids
Updated 19:17, 19-Aug-2019
Who says toys are only for children? Every adult was a child once. China's largest event on art toys has attracted tens of thousands of visitors. Our reporter Ding Siyue was there.
Time to bring out your inner child!
Themed "Back to play", this year's Beijing Toy Show gathered more than 300 famous artists and brands from over a dozen of countries and regions.
Visitors could interact with their favorite cartoon characters, get toys autographed by their designers, and even witness how a character is born.
AYAN DESIGNER OF DIMOO "In the past, we don't have this kind of art toy shows. Even if we have shows, it was only for a small crowd. So many designers don't have the chance to introduce their works to many people. The Beijing Toy Show gives designers a platform to showcase their works. We are very happy to meet those people in the show who love our works, which give us the impetus to work harder to create more products, and this in a way will boost the development of the whole industry."
The three-day show attracted over 30 thousand visitors.
The show featured nearly a thousand limited editions. Most sold out within minutes.
Fans lined up to buy their favorites. Some had come for hours before the sale started.
"I've collected over 200 toys now. I just feel like they are very cute. I also meet many new friends in collecting these toys, you know, when exchanging and sharing them."
"I started to love cartoon and ACG culture when I was I kid. I really enjoy attending these kinds of toy shows. I like the atmosphere here and I can buy some limited editions I can't find online."
Art toys, also known as trend toys or designer toys, are meant for adults, with a collection value produced by certain creative ideas and sculpture carriers.
In its third year, the Beijing Toy Show is the largest event on art toys in China. Organizers say they want to gather all the best artists in this field to let visitors experience the charm of the toys to the fullest.
The pop culture trend of art toys has been developing and maturing in recent years.
The Beijing Toy Show also provides a platform for artists to share and exchange ideas, to advance the industry together.
DING SIYUE BEIJING "As a new form of art, the trend toys are attracting more and more followers, especially among young people. Organizers say they believe the toy show will become an even bigger event in the future."