China Snack Food Market: Chinese market reached $138 billion in 2017

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China's snack food market has experienced a rapid increase in sales in the past few years, with both online and offline shops sprouting up around the country. Wang Qiwei has more.

This is the busiest shopping street in Shanghai. And these customers have a common goal: to satisfy their taste buds with some snacks even if it really takes some time.

"I like the snack brand Laiyifen, because it's famous and the food can be shared in small packages."

"I often buy snacks from Baicaowei, because my friend recommended it to me, and the brand has a lot of advertisements."

The convenience-driven and fast-paced lifestyles in China have been driving up the value of the country's snack food market. And millennial consumers have an eye out for snacks that are both healthy and nutritious, such as nuts.

Snack food retailers have certainly sniffed out some business opportunities, with more and more online shops launched.

China's snack food market kept a momentum of 14 percent annual growth in the past three years, reaching a total volume of nearly 140 billion dollars last year.

YANG YONGSHENG ANALYST, MERCHANTS SECURITIES "The market volume of this industry will continue to grow, and is expected to reach 1.2 trillion yuan by 2020. The increase of market volume in China will be at a very high speed, compared with that in some developed countries."

For the foodies in the country, it also means they will have more choices to delight their palates when the stomach starts rumbling as long as the idea of gaining some extra pounds doesn't hold them back. WQW, CGTN.