Tech & Sci
09:33, 12-Jul-2017
Facebook expands ad testing on Messenger globally
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Facebook will be testing advertising on its instant messaging application, Messenger, globally as the world's largest social media company looks to further monetize its popular chat service.
Ads will be displayed on the home tab of the Messenger, Facebook said on Tuesday, adding that users clicking on the ads will either be taken to the advertiser's website or to a chat window.
The move follows Facebook's initial tests in Australia and Thailand in January.
Facebook has been trying to consolidate its dominate position in social media platform. /Reuters Photo
Facebook has been trying to consolidate its dominate position in social media platform. /Reuters Photo
The social media giant already allows businesses to have conversations with Messenger's 1.2 billion monthly users and send them sponsored content.
Facebook, which gets about 85 percent of its ad revenue from mobile, has been trying to make money from the Messenger app to supplement its main revenue stream, which is expected to cool off this year.
(Source: Reuters)