The 7th China Internet Audio and Video Conference has opened in Chengdu, the capital of southwest China's Sichuan Province. Over 2,000 companies and institutions, as well as more than 6,000 guests from the online audio and video industry are attending the conference. They've exchanged views on high-quality development in the industry. Tang Bo reports.

TANG BO CHENGDU "Online video is booming in China. The number of users reached 725 million or 87.5% of the online population, according to an annual report by the China Net-casting Services Association. It's released at the 7th China Internet Audio-visual Conference. The report has identified a few key trends in China's online audio-visual sphere: short videos have had a pulling impact on the increase of the online population, there has been an increasing number of online population paying for content, and the quality of online movies have been improving. Nie Chenxi, director of State Administration of Radio, Film and Television said at the event's opening ceremony that the country should strive to be a pioneer of new formats and services, especially for short video products."

NIE CHENXI, DIRECTOR STATE ADMINISTRATION OF RADIO, FILM & TELEVISION "We must strengthen the guidance and management of short video production. There should be more short video products of higher quality. We should also carry out the registration and monitoring of short video platforms."

One of the highlights of the event is an exhibition on some of China's cutting edge audio and visual technologies. Over 100 exhibitors are here to showcase their visual reality, augmented reality, and 5G products. They believe keeping up with the innovative drive is crucial for higher quality development.

FENG MING, CONTENT ADVISOR MIGU INTERACTIVE ENTERTAINMENT CO. "By using 5G, 4K, and VR technologies, we are able to make our audience have a visceral feeling when they watch our videos or play our video games."

XUE RUIRUI, PR MANAGER COVER MEDIA "Our data center and its technology enable us to gather and monitor news sources globally. We can easily find out what the news is all about and where it is happening on this simulated 3D earth."

Visitors were also blown away by the breadth and depth of technologies showcased. Several products new to China have been launched at the show, and they are also offering various interesting interactive experiences for visitors. Tang Bo, CGTN, Chengdu, Sichuan Province.