Australian hotels need to 'keep pace' with demand from China

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Tourism Australia urged Australian hotels to keep up with the demands of Chinese tourists.

Tourism Australia managing director John O'Sullivan said on Tuesday that while Chinese tourists wanted to visit Australia, the lack of support was proving detrimental for the tourism industry.

"The challenge for Australian tourism providers is how to keep pace with this demand," O'Sullivan said.

A view of a traditional Australian Hotel pub and bar /VCG Photo

The remarks came after international research showed that Chinese tourists were less inclined to travel to Australia compared to a year ago.

The research, undertaken by the Expedia-owned Hotels.com website, found that Australia was third on the list of destinations Chinese tourists intend on traveling to in the next 12 months, down from being No. 1 last year.

Travelers coming from China said Australian hotels were under-equipped to accommodate Chinese tourists, with many indicating that a lack of Mandarin-speaking staff was a problem, as well as lack of support for payment facilities more used by Chinese visitors such as China Union Pay.

Room inside Tolarno Hotel, Melbourne, Australia /VCG Photo‍

But some hotels have recognized the challenges and are actively trying to better accommodate Chinese travelers.

Chief operating officer of Accor Hotels, Simon McGrath said his company had launched its Chinese Optimum Services Standards more than five years ago, meaning a number of locations were equipped to deal with Mandarin speakers.

"Today these standards have been adopted by over 50 of our hotels and we as a business continue to grow in this area as we learn more about what our Chinese guests are looking for in accommodation in Australia," McGrath said.

Melbourne Chinatown on Chinese New Year /VCG Photo

Meanwhile the boss of Mantra hotels, Bob East said that while hotels in locations geared towards international tourists should be keeping up with demands from China, there were many hotels in less-popular areas which are primarily aimed at domestic tourism.

"It's a matter of tailoring the product around your most likely target market," East told News Corp.

(Source: Xinhua)

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