Various international labels have incorporated the Chinese zodiac into their designs to meet Chinese consumers' demands. For those who were born in the year of the dog, red underwear with a dog pattern is a must-have. In Chinese tradition, wearing something red is believed to bring good fortune and fend off evil during one's birth sign year. And for ladies, cosmetic products with a touch of puppy elements are always welcome. The same can also be applied to bags and purses.