2018 FIFA World Cup: Commercials stock up imports, integrate online and offline sales platforms

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The World Cup will kick off on Thursday, and it seems that not only football fans but also commercials have gotten ready for the month-long tournament. CGTN's JIANG SHAOYI explains how companies are taking advantage of the major marketing platform the World Cup is.

Imported goods with various World Cup branding have flooded shops around the world.

It's said beer, drinks and snacks have seen a growth pace of some 50 percent over the past three months.

The World Cup is driving up sales of all types of merchandise.

CONSUMER "During the World Cup, me and my boyfriend will watch the games together. I've stocked up on boxes of facial masks, and we plan to wear them while watching the World Cup."

China plans to lower import tariffs on more than 1,400 daily necessities beginning on July first.

It means the scope of tariff reduction will basically cover every aspect of everyday consumer goods.

The good news means some cross-border businesses are expected to stock up on foreign products.

LIU LIPING AOMYGOD.COM, CEO "Compared with previous years, our inventory has increased by 200 percent. We predict consumers will have higher enthusiasm for buying our products."

That's not the only business move to cater to the World Cup schedule.

Many offline import commercials launched online services and expanded delivery services to create an easier shopping experience, especially for football fans.

DONG WENHUA SHOP CLERK "The normal delivery time is between 10 a.m. to 6 p.m. But it will be extended to 24 hours during the World Cup."

So get your imported beer, your favorite foreign snack, and enjoy the beautiful game.

JIANG SHAOYI,CGTN.