The China Fashion Week in Beijing is well into its second day. Local brand Eve Cina presented its Autumn/Winter Women's collection and it's a special one, inspired by ethnic elements and folk handicrafts from the mountains regions of southwest China's Yunnan province. CGTN's Sun Wei reports.

The show opens with a vocal by Long Nv San Jiu, a ninty-year-old women from Yun'nan's Miao ethnic group. She represents the 8 thousand Miao women who are making embroidery for the brand. The women often sing while making embroidery, the two things in which they find the most joy in life and are now fading to the fast pace of modernization.

Over the past 15 years, Eve Cina has built more than a hundred embroidery workshops across the mountain areas, giving back their old dreams while also a means to make a living. 38 suits, mostly long and loose gowns, give traditional folk art a chic twist. White, black, bright yellow and blue, taking cues from ink paintings by Cui Zimo and Zuo Jin, dominate the collection, which features images of landscapes, animals and plants.

XIA HUA FOUNDER, EVE CINA "This show is very special for China Fashion Week. We have embriodery from Yunnan and cues from works of two painting masters. While many people are leaving small villages for urban centers and metropolises and even overseas, we go in reverse to the mountaineous regions. Because I just had to let the whole world see the masterpieces created by the craftsmen here, and show them that there are many beautiful places and people in China. They are inheriting the essence of Chinese crafts and culture with their bare hands."

EVE group has a total of 500 stores across China. It started with men's brands such as Notting Hill, Eve de Uomo and Jaques Pritt. SW CGTN.