Over to baseball now which is trying to step up to the plate in their pursuit of the Chinese market. The American past-time, hoping to hit a home run, and are taking a giant step in their efforts to gain a foothold in this market, by reaching an agreement with Chinese internet giant Tencent. The firm will be the exclusive home for fans to live stream games and watch highlights in the world's most populous nation.
Under terms of the multi-year agreement, Tencent will live-stream 125 games on an exclusive basis. Fans will be able to access MLB action on their computers, mobile devices and other the top platforms. Tencent plans to commemorate the partnership with what it's calling Super Baseball Week, with five days of games featuring some of baseball's top stars.
EWELL ZHAO GENERAL MANAGER OF TENCENT SPORTS "I think it's even easier to find a Yao Ming in baseball than in basketball. Based on the physical requirements of the sport, baseball is more suitable to Asians, and a typical Chinese body type. We have deep roots in Tai-chi and table tennis. We can blend that culture into baseball."
Tencent vice president Caitlyn Chen puts pen to paper to finalize the agreement with MLB Asia Pacific vice president Jim Small.
Tencent says they will work closely with the league to promote the sport in China. That means offering support through an array of youth baseball and development events and partnering with a baseball road show, in an effort to hit a home-run in the world's most populous nation.