1 / 3   Londoners can enjoy the nation’s most expensive ice cream, priced at £99, at Selfridges in London since this Friday. /Chinanews.com

2 / 3   Ice cream brand Snowflake launched the Billionaire’s Soft Service, a wafer cone which contains a dollop topped with gold-leaf flake and spoon, on Friday. /Chinanews.com

3 / 3   The “Billionaire’s Soft Service” is placed with a raspberry sorbet macron, pipettes and edible chocolate golden pearls around the wafer cone. Under the gold leaf, the flake is still a normal Cadbury’s flake. /Chinaenws.com