Instead of just renting a stall at an agricultural exhibition in Chengdu, southwest China’s Sichuan Province, a meat company decided to grab visitors’ attention with traditional Mongolian yurts. /VCG Photo

The tents were transported from Inner Mongolia in the north of the country all the way to Chengdu. It took staff seven days to transport the yurts, which cost 300,000 US dollars each. /VCG Photo

The tents did their job by drawing in curious visitors who were treated to beef products and the music of the Morin khuur, a traditional stringed instrument with a horse's head carved at the top. /VCG Photo

The beef products proved to be popular, and were sold out. However, the company reported losses as their marketing stunt proved to be expensive. Moving the tents, hiring 11 people to tend to the stall and shipping 500 pounds of beef eventually cost more than what the firm earned during the exhibition. /VCG Photo