The latest fashion trend during the Lunar New Year is a hair band in the shape of a little yellow rooster. / West China City Daily Photo

Take a look on the street, especially in tourist destinations; you can see people of different ages wearing the hair band as a celebration for the New Year. / West China City Daily Photo

“I can sale four to five hundred hair bands a day,” an anonymous street vender said. “It is such an easy task for me to make over two thousand yuan in profits in one day.” / West China City Daily Photo

This photo, taken in Luodai County in southwest China’s Sichuan Province on Sunday, shows even a dog is wearing the trending hair band on its head. / West China City Daily Photo