A special beauty contest was recently held in a prison in Rio de Janeiro, Brazil. / Photo from Cankaoxiaoxi Weibo account

Organized by a church, the annual event allows female inmates to dress up and compete for their charm, in an attempt to improve their self-esteem. / Photo from Cankaoxiaoxi Weibo account

Prisoner’s relatives were invited to watch the show. A photo captures one inmate, Rossana Goncalves reuniting with her children at the event. / Photo from Cankaoxiaoxi Weibo account

It is reported that the winner would be awarded an electric fan, a practical gift in cells where is hot. /Photo from Cankaoxiaoxi Weibo account 

Photo from Cankaoxiaoxi Weibo account

Photo from Cankaoxiaoxi Weibo account