Lowe's app can turn your living room into a showroom

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Using augmented reality techniques, Lowe’s new smartphone app will make it easier to envision what a piece of furniture will look like in your home or office.

When launched early next month, users will be able to view digital images of furnishings, at life-size scale, in whichever room they wish, the company said Monday. The app will include the ability to rotate the images or duplicate them.

An online catalog produced by The Mine, a Lowe’s company, will feature goods that can be digitally placed in rooms and, if desired, bought.

Lowe’s, which is based in Mooresville, North Carolina, also announced a second augmented reality app, available now, that could replace the tape measure with an iPhone.

Lowe's new app employs AR technology. /Lowe's photo

The app lets customers measure walls, sofas or any other object they want with their iPhone. The app, called Measured by Lowe’s, uses the smartphone’s camera to measure items in a room.

Other retailers have also tapped into augmented reality. Online furniture seller Wayfair added a function in its app last week that lets shoppers see how Wayfair’s sofas, lamps or other items look in their room using an iPhone or iPad.

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Source(s): AP