Business
10:49, 02-Aug-2017
Germany retailer using Alipay to tap into Chinese market
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Dirk Rossmann GmbH, one of the largest drugstore chains in Germany, has introduced Alipay, one of Chinese major mobile payment platforms, into its more than 2,000 shops across Germany and online shop.
According to Finextra, the integration of Alipay Barcode Payment will allow Chinese tourists to use their Alipay App to pay at all of Rossmann’s checkouts and online shops.
With two million Chinese tourists traveling to Germany every year, Rossmann is the first major German merchant to tap into the booming Chinese tourism market.
Rossmann has set up the Alipay in its local shop. /Wirecard Photo
Rossmann has set up the Alipay in its local shop. /Wirecard Photo
“For us, Chinese tourists are an increasingly important target group, as they have a particularly high demand for baby products, cosmetics and organic products,” said CEO Raoul Roßmann. “This is why we are delighted to introduce Alipay as a new payment method together with Wirecard, both at all of our points of sale (POS) and also for our e-commerce platform.”
Wirecard, which has been offering this POS payment acceptance at retailers across Europe since December 2015, integrated the Alipay Barcode Payment into Rossmann’s till system and will assume the processing for these payments.
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