Namibia is consistently ranked high in the World Economic Forum Travel and Tourism competitiveness report, and is one of the world's most scenic countries. Namibia counts within its repertoire of tourist offerings, the worlds oldest desert, the highest dunes, largest cheetah population and the oldest plant in the world, as well as the second-largest canyon count. Angelo Coppola has more.

The Namibian tourist sector, like most of its neighbors, is a major job multiplier and a significant contributor to the country's gross domestic product.

POHAMBA SHIFETA NAMIBIA MINISTER OF ENVIRONMENT & TOURISM "We say every 11 tourist arrivals in Namibia, one job is created. That means in a couple of two three years, we had about 1.4, to 1.5 million tourist arrivals so that means more than 100 thousand jobs were created."

As it stands tourists flock to Namibia from its neighbors, but in terms of quality and big spend, that comes from Europe.

POHAMBA SHIFETA NAMIBIA MINISTER OF ENVIRONMENT & TOURISM "We in Africa of course have the biggest contribution, coming from neighboring countries, and also we have quality contribution from European countries, especially German speaking countries. Also the majority of our tourists coming from Europe. And also recently targeted the market of North America. We are getting a number of tourists coming from there. And also we are going to do, penetrate the Asian market."

Namibia is working with its northern neighbors on a unique tourism concept, a transfrontier park that will require only one visa. The Kavango–Zambezi Transfrontier Conservation Area extends over five borders. It's also the location of a test case for a uni-visa.

POHAMBA SHIFETA NAMIBIA MINISTER OF ENVIRONMENT & TOURISM "There's currently a piloting project between Zambia and Zimbabwe, so these two countries. Now when we have our meeting next time, for KAZA, as ministers we are going to look at that. If it's possible to start now replicating it, to other three countries, rest of the three countries, and we can now look at the rest of Southern Africa."

HAGE GEINGOB PRESIDENT OF NAMIBIA "We talk about human barriers. They are more, they are worse than the tariff barriers. Bureaucracy, questions, humiliation of people at the airports. Instead of welcoming them with smiles. Tourists especially. So those are the things we talk about. Talk about so that people can maybe realize it's wrong."

ANGELO COPPOLA WINDHOEK, NAMIBIA "Tourism is a big money spinner in Namibia and in all the SADC countries across the region and in fact in the whole of Africa. And if it's focussed on, it's going to make a huge contribution to the GDP. I'm Angelo Coppola for CGTN in Windhoek, Namibia."