Chinese e-commerce platforms witnessed fresh sale records during this year's Double 11 shopping spree.

Tmall, which is owned by Alibaba, the company that invented the shopping bonanza, raked in 10 billion yuan (about 143 million U.S. dollars) in the first minute and 36 seconds after the clock struck midnight on November 11, announcing the beginning of a 24-hour shopping mania.

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By 23:59:59 on Monday, deals valued at a whopping 268.4 billion yuan (38.3 billion U.S. dollars) were nabbed on Tmall, up 25 percent year-on-year. Last year, Tmall's Double 11 turnover hit 213.5 billion yuan.

E-commerce giant JD.com reported cumulative sales of 204.4 billion yuan between November 1 and 11, an annual increase of 28 percent.

Electric appliances, household items and fresh foodstuffs were the most popular categories among online consumers, according to JD.com.

Sales on Suning, another leading online retail platform, witnessed an increase of 76 percent in omni-channel orders within the day of November 11.

Carrefour China, which sold 80 percent of its operations in the country to Suning earlier this year, took part in the Double 11 for the first time, reporting a strong performance with a cumulative sales of 3.12 billion, a year-on-year increase of 43 percent.

Suning also took the opportunity to boost sales in its outlets. A total of 13,000 Suning outlets participated in the shopping carnival, covering first-and second-tier cities as well as towns and counties. Its popular "Old for New" services, whereby people trade their used products for new ones at less than the marked price, witnessed over two million orders during the shopping festival.

Pinduoduo, an online platform for group buying deals, didn't release its latest figures, but the company said sales of cars and smartphones hit a new record. During the first 16 minutes into Monday, sales of cars on its platform hit 1,000. From November 1 to 11, over 400,000 iPhone 11 phones were also nabbed.

The country's logistics services will face the arduous task of delivering all products purchased to their new owners. A total of 2.8 billion packages were expected to be handled from November 11 to 18, according to China's State Post Bureau.