Travel industry strives to survive the downturn

Zhu Jingjing never thought she'd become an internet celebrity of sorts. A guide at the Liangzhu Museum in Hangzhou City, east China's Zhejiang Province, she's now taken her guided tour online with live broadcasts on Taobao, the e-commerce platform. 

"We did a lot of testing to make sure our camera film as much detail as possible," said Zhu.

But despite being a novice, her debut turned out to be a massive success. On February 23, eight museums across China launched what's known as cloud tourism, attracting some 10 million viewers in a day. Such enthusiasm for virtual tours stood in stark contrast with the scarcity of human traffic at popular tourist destinations. 

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