Ethiopia is looking to expand the sales channels of its coffee in China using e-commerce, Ambassador Teshome Toga Chanaka said from Shanghai, which is hosting the China International Import Expo (CIIE), now in its third year. "What we see here in China would certainly inspire anyone, because you sit at home and get what you want" through online platforms, the diplomat said. "This is the future, and we need to catch up with the future."