More Chinese consumers have rushed to order the latest iPhone in 2021 than they did last year, according to South China Morning Post.

More than two million preorders for the new iPhone 13 had been placed on Apple's official store on Chinese retailer JD.com as of Thursday, according to a South China Morning Post report, surpassing the 1.5 million iPhone 12 pre-orders on the same platform in 2020.

Consumers are surprised the new iPhone 13 models were cheaper by about 300 to 800 yuan (about $45 to $125) than the corresponding iPhone 12 models. On Friday, when Apple's official preorders started, many Chinese consumers complained on social media platform Weibo that the Apple Chinese website was difficult to access, likely due to the surge in demand.

However, the booming orders didn't actively show on Apple's stock price, which closed down 1.83 percent on Friday. Its market value lost $45 billion from the previous trading day.

Read more: Analysis: Is iPhone 13 worth buying for the Chinese?