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The 20th China (Shenzhen) International Cultural Industries Fair (ICIF) is underway in the southern Chinese city of Shenzhen, drawing thousands of visitors and hundreds of exhibitors experiencing the latest cultural products. This year's focus is on pushing international cooperation, as more than 300 overseas exhibitors are participating in the annual event. Cultural institutions from Japan, Scotland, Spain and other countries have also arrived in South China. A digital focus is also present, with tech giants such as ByteDance, Tencent and others showcasing their latest cultural tech. Join CGTN's Omar Khan as he takes a look at the digital side of all things culture.