JX3 is a Chinese martial arts massively multiplayer online role-playing game (MMORPG) developed and operated by Seasun Games. It's famous for its strong community network and is dubbed by countless players "a once-in-a-lifetime favorite" game. To its players, JX3 is more than just a game – it embodies a generation's youth, memories and sense of belonging.  

This August, JX3 marked its 16th anniversary, welcoming over 700,000 visits during a four-day gathering in Shanghai. In this episode of Beyond ACG, let's dig into the secret of keeping JX3 alive and thriving.

For more:

Beyond ACG: When a top-tier Chinese wuxia game turns 16

Opera Trails: The echoing harmony of Cantonese Opera

Beyond ACG trailer: Into the world of JX3

Executive Producer: Zhang Jingwen

Producer: Yang Sha

Narrator: Yang Yan

Director: Xu Chenlu

Videographer: Guo Huakang

Cover photo:  Zhang Tao and Liu Shaozhen

Special thanks to Gu Mingzhen and Gu Nuanyan