The just-concluded Double Eleven shopping festival in China witnessed great consumer power with new sales records and consumption trends, data showed on Friday. 

Chinese online payment clearinghouse NetsUnion and card payment giant China UnionPay reported online payments worth 22.32 trillion yuan (about $3.48 trillion) during the shopping spree which ran from November 1 to 11, data from the People's Bank of China (PBOC) showed.

Over 27.05 billion transactions were processed by the two platforms during the period, an increase of 17.96 percent year on year, said the PBOC.

Major e-commerce platforms reported a new sales record but with slower growth rates. 

Alibaba's e-commerce platform Tmall generated 540.3 billion yuan (about $84.54 billion) in gross merchandise volume (GMV), with a year-on-year growth rate of 8.45 percent, compared with 26 percent in last year's event.

The company added that 78 brands registered a GMV between 10 million yuan and 100 million yuan, while 698 others generated a GMV between one million yuan and 10 million yuan over the 11-day festival.

Meanwhile, the total value of orders on JD.com, another Chinese e-commerce giant, hit a new record of over 349.1 billion yuan, 29 percent higher than last year, but lower than the growth rate of 33 percent made in 2020.

A total of 43,276 merchants saw their turnover rise by more than 200 percent year on year, and the number of new small and medium-sized brands increased more than four-fold, according to JD.com.

New trends

As the country intensified scrutiny on e-commerce and stepped up efforts in carbon reduction, this year these platforms are emphasizing inclusivity and sustainability.

A record 290,000 brands participated in Alibaba's event this year, and 65 percent of them are small- and medium-sized businesses, manufacturers from industrial belts and new brands, the company said. 

Agricultural belts in less developed regions enjoyed strong sales, with the GMV of agricultural products from these regions growing 20 percent year-over-year, according to data released by Alibaba.

JD said it succeeded in reducing carbon emissions by 26,000 tonnes, by using recyclable packaging and new-energy cargo vans.

From November 1 to 11, express companies across the country handled 4.78 billion parcels, a year-on-year increase of more than 20 percent, data from the State Post Bureau showed.

Read more:

China's online shopping spree turns green, low carbon

Double Eleven consumption trends: Has enthusiasm waned?