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CCTV launched its new cctv.com content for all platforms including mobile and website on Tuesday. The digital reach of China's national broadcaster has expanded to county-level areas. As the largest official video media library, CCTV is trying to enhance users' experience with latest technologies including 5G, 4K, virtual reality (VR) and augmented reality (AR). Artificial intelligence (AI) is also utilized to produce video subtitles.