Thailand revamps tourism strategy

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Tourism authorities in Thailand said that 30 million people visited the country in 2016, a nine-percent rise from 2015.

They expect even more visitors this year.

The officials said their marketing campaign now encourages tourists to experience local attractions.

To mark World Elephant Day, Thailand is revamping its strategy and tends to move the animal to its natural habitat.

Some are concerned about the conditions in which the big animals are kept. Now a number of tour operators are refusing to take people to ride elephants or see them perform in shows.

Animal rights groups are pursuing tourists to visit wildlife parks instead, where elephants enjoy the natural environment.

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