Carefully read the shoe label before you drop it! A slipper manufacturer in the east China city of Ningbo prints information about missing children on its labels to help parents find their kids. /CFP

On the labels are the child's name as well as birth and missing dates, along with a photo. The contact information of a non-governmental organization is also placed in the shoe box. /CFP

Mao Wei, a member of the company's management, told Chinese video news outlet Beijing Time that the firm has printed labels for three years costing 1 million yuan ($150,000). /CFP

The company has sold over 27 million pairs of slippers with the special labels over the past year, according to Mao. /CFP